Wednesday 10 February 2010

Tiger, Tiger burning bright...

Change.

A six letter word. Surely that makes it 50% better than a 4-letter word... or is it 50% worse? What's your gut reaction when confronted by change? Do you embrace it, or shy away? Do you see it as a good thing, or bad? Or does it not touch you at all? There are many types of change - climate..., small..., ...for the better, ...for worse. How we react to change is a measure not only of our own stability and confidence, but our own mutability, and the extent to which external events can touch us within.

This is a time of change for me. I have already changed cars; in the next week I shall also change job, phone, email - each in itself is not a major thing, but added together, the faff factor is significant. But am I bothered?

No.

Quite the contrary. This change has been a long time coming; it's time has come and I am both ready and eager for it. Those of you who have asked - or wondered - about my avatar, follow the next bit carefully; the 14th of February is the start of the Chinese Year of the Tiger; my own sign. The following day I start my new job. Tiger years are years of change; they pass in a whirlwind of activity. You either run like the wind, or get blown away by it. I intend to do the former.

Which will you do?

Hold that tiger...


I was on a course once, which addressed personality types in meetings. The presenter made it simple for us. He explained that there are only four basic types of behaviour to watch out for:

The Tiger - knows how to play the game, and plays it;
the Owl - knows how to play the game, but chooses to sit back and watch;
the Donkey - thinks he knows how to play the game, and tries to do so;
and the Sheep - doesn't even realise there is a game, and becomes a plaything for the others...

As in meetings, so in life. Some play the game, some spectate, and some are the ball.

So what does all this have to do with photography in general, and Leica photography in particular?

Good question. Give me a moment...

...only joking.

There was a massive upheaval in the world of Leica last September - 09/09/09, to be exact - when the M9 hit the streets. The first full-frame digital camera, it caused a minor riot. Pent up demand exploded, and as I write the waiting list is measured in weeks if not months. The evolutionary dead-end that is the M8 was deserted in droves as the early adopters vied with each other to be the first kid on the block with the new shiny thing. Those who embraced change led the charge, while others sat back, happy with what they had, unable to afford (or justify) the expenditure, or simply unconvinced that the M9 was really the sine qua non.

What has been surprising has been the extent to which we have seen the armchair CEOs and kitchen-table designers pour scorn on the M9. There have been a number of voices raised expressing dissatisfaction with the new Leica, and "designing" the M10 already.

Why?

I think that there are two reasons. First is a "disappointment" - the M9 did not go "far enough" for some. These are the same people who want the M10 to more closely resemble a Canon DSLR than a Barnack. Their philosophy is simple - "newest is best" and anyone who disagrees risks being branded a "Luddite". Change cannot happen fast enough for them; their greatest frustration is that they are not driving the pace. "The Disappointed" run the risk of throwing the baby out with the bathwater; there is genuinely a faction that believes autofocus can be added with minimal upheaval. Their answer to the "Luddites" who do not want it is that it can be turned off.

Yeh right.

The second group is more complex, more nuanced, in their thinking. These are those who will always say that they are waiting for the next thing, because it is safer than embracing the current change. When the M10 comes out they will assiduously justify why it isn't quite what they need, and why they will be saving their pennies for the M11. On the surface, they look like The Disappointed, but they are even harder to please - we will call them "The Dissatisfied". Their expressed frustration for Leica not having delivered what they want is just the tip of the iceberg. Their entire lives will be characterised by a general feeling of unhappiness with everything they own and encounter - nothing will be quite good enough, nothing quite up to their standards. They resist change by calling for more, more more - and never quite getting there.

Change is a fact of life. You can embrace it, become part of it and shape it, or you can resist it and like the rock on the seashore, eventually get worn away. Change is not to be feared, but does have to be understood and guided. If you ignore it, you cannot complain when the change affects you in a way and at a time not of your choosing.

So, whether you say Gong Xi Fa Cai or Gong Hey Fat Choy, in this, of all years, ride the Tiger of change - don't let him ride you.

Bill

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