Tuesday, 12 January 2010

Tag, you're it...

I have in the past few days learned all about the joys of "Geotagging". For the uninitiated, this is the process by which you can augment the EXIF data of your photos with the physical location that they were taken. Small, relatively cheap GPS receivers are used to track your travels and the record that they keep can then be combined on your computer with the images that you have taken (usually by means of timestamping) so that you can append the co-ordinates of each photo.

That's the theory - great, isn't it?

When I first heard about it, my Inner Geek got all excited - the propeller on the top of his head whirred so fast he nearly took off. A new shiny thing! A new means of enhancing the joys of photography! I can RECORD where I took each photo! I can, within a few tens of yards, say EXACTLY where I was standing! Inner Geek immediately started conducting internet searches for Geotagging gizmos. Prices were compared, baskets were added to, complete with free postage.

Then my Inner Pragmatist rubbed his chin and chimed in with an awkward question.

"Why?"

Inner Geek froze, his spiny fingers just inches from the wallet.

"Pardon?"

"What will you use it for?"

Inner Geek excitedly rattled off the rationale. Inner Pragmatist shook his head.

"No. What will YOU use it for...?"

Inner Geek sagged, and shuffled back to looking for the best deals on Babylon 5 boxed sets.

Now don't get me wrong. I can see a multitude of applications for professional, technical and commercial uses. The ability to provide locational information - or proof - would be very useful in many situations, including stock photography.

What I cannot quite get my head around is the unseemly excitement this technology seems to generate in otherwise sane photographers of a certain age. It seems to be the self same men who would not dream of stopping the car and asking for directions but are happy to let the mellifluous tones of an in-car satnav direct them the wrong way down a newly one-way street. I think it is the same phenomenon that leads to the wearing of those fancy Breitling emergency watches by those who never go further out of their depth than the bathtub. "The big boys have it so therefore I must have it too!"

Me, I use a Moleskine - no batteries, no chargers, no upgrades, no wi-fi, no SIM, no bluetooth, no firmware, no fixes, no GPS, no calibration, no hassle. Multifunctional, always on, compact, fits in a pocket or a corner of your bag, there when you need it, interfaces seamlessly with pen or pencil...

...and you can use it during take-off and landing...

It's all I need - seriously. And it is all that 99.9% of us "need", if truth be told. There is a simple pleasure to using a map - a paper map, that is - and marking it with a pencil. There is enjoyment to be had actually writing about a location rather than just double-clicking it on a screen. A couple of years ago I went to Seville for the first time. No photo, no exif data, no tag could bring again to mind the smell of the orange blossom in the same way that my notes - made at the time, in a pavement cafe - can.


Old-school "geotagging"...


Finally, there is one other aspect to geotagging that bothers me - the invasion of privacy. This has many facets - many of which are distasteful at best, and downright dangerous at worst. Imagine as geotagging becomes more mainstream, the mayhem that will result when the first mistress is tracked to her back garden by a wronged and embittered wife. Or the first battered ex-wife is tracked down by her abusive ex-husband from the embedded data in an otherwise innocent snap on Facebook... Imagine the consequences when the whistle-blower in the witness protection programme has their new life blown apart.

...it goes on.

The genie is out of the bottle, I know. Pandora has nothing on Panasonic. We cannot retreat from this latest "advance" - and no more should we - but we can be circumspect about it's use and cognisant of the risks...

...can't we?


Bill

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- All images on this blog are copyright Bill Palmer and may not be reproduced in any format or medium without permission.

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